Wildlands festival is a fictional rock music festival held annually in the beautiful woods of Heaton Park in Manchester. Wildlands’ brand identity is largely inspired by iconic festivals such as Woodstock 69’ and Glastonbury with an overall theme of peace, fun and friendship. The two posters and other imagery featured on tickets were hand illustrated by me. I took huge inspiration from 70s music and imagery when deciding on the style and colour palette. I designed the Wildlands typography to feel free flowing but also reminiscent of the rock music being showcased. While this was a university project it was also somewhat a passion project as a lover of rock music and someone interested in music and event history.